Guerra-Leal, Eva María

Dr. Eva María Guerra Leal is director of the MBA at EGADE Business School Monterrey. She is currently a tenured professor in the Department of Marketing and Business Analytics at EGADE and is part of the Circle of Distinguished Professors and Inspiring Professor 2023. She is certified in Business Analytics from the University of Texas, San Antonio; She has a PhD in Administrative Sciences from the EGADE; Master's Degree in Communication with a Specialty in Organizational Communication and Bachelor's Degree in Marketing from the Tecnologico de Monterrey. Within her specialty areas are customer-focused and service-driven organizations, marketing strategies, organizational behavior, service management and business intelligence; topics that have led her to collaborate with the Tecnologico de Monterrey in teaching, innovation, research and consulting. She participates in the research group in the thematic area of Social Innovation and Sustainability, the FAIR Center on Financial Inclusion and the institutional committee for Professor's Classification.

Eva María Guerra Leal is currently Director of the MBA and the EGADE - UNC Charlotte MBA in Global Business & Strategy program at EGADE Business School, Monterrey office. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle. Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management and business intelligence. Which in turn, have led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research and consulting. Dr. Guerra also participated in the design of training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of professors, and teaches online graduate courses and continuing education programs. Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation and the Center for Financial Access, Inclusion and Research (FAIR). Likewise, her extraordinary work and outstanding academic background as Ph.D. in Business Administration has been distinguished on several occasions with the Intellectual Vitality, Service and Leadership award.