AcademicArticleSCO_84958967155

abstract

• © Copyright 2015, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. In this research, the authors carried out the design, development and implementation of a multimedia learning strategy supported on the Web. The investigation is quantitative, with control and experimental group. To compare the results of the experiment, four instruments were applied for data collection: a questionnaire of general data, a questionnaire of use and management of ITC, a knowledge test (pre-test and post-test) and a questionnaire for assessment and evaluation of the web page as support for a multimedia learning strategy. Results show that the implementation of a multimedia learning strategy contributes to the development of communication competencies, increases student's knowledge related to the topic, their skills in recognizing types of text from its structure; to construct meaning from text by activating prior knowledge and skills to create learning and increasing their interest, and having a positive and open attitude due to multimedia material used.