abstract
- © Anabella Davila, Marta M. Elvira, Jacobo Ramirez and Laura Zapata-Cantu 2012. All rights reserved. This is an explorative research aimed at understanding how managers perceive the innovation process in their companies in Mexico, to what extent they consider their firms create and transform innovative ideas. Initial results seem to indicate that managers perceive firms are better at generating ideas than converting them into new products and services.