abstract
- Considering the continuous diversity of the supply chain and the increasing risks involved, small and medium enterprises are overly concerned about managing related risks because these firms hardly have the capacity to bear major shocks. Furthermore, considering the resource scarcity of these firms, the moderating roles of entrepreneurial networking, and the current pace of change in technology, the moderating effect of technological turbulence has also been added to the research. Quantitative methods have been applied in this research. The data have been collected using adapted questionnaires from prior studies. A purposive sampling technique has been applied to collect the data. A sample of 99 small and medium enterprises was chosen, and their owners and managers were chosen as representatives. The framework has been evaluated using Structural equation modelling with the help of SMART PLS-3. The findings drawn from the analysis of the empirical data confirmed that supply chain risk management holds a significant impact on product innovation performance and sustainability in SMEs. Additionally, entrepreneurial networking and technological turbulence both hold a significant direct impact on product innovation performance and sustainability as well. Moreover, entrepreneurial networking and technological turbulence hold a significant moderating effect on the relationship between supply chain risk management and product innovation performance. © 2025 by the authors.