abstract
- Product design involves a set of stages; many methods may be used to resolve the different stages of the process, which are conditioned by the nature of the project or its magnitude. However, introducing artificial intelligence (AI) tools has significantly simplified this process. This research aims to identify the impact of one such tool, the Gencraft® artificial intelligence tool, applied in the details design stage and its implications in the teaching-learning process of students pursuing the Bachelor of Design degree. To achieve the research purpose, a sample of 22 students (two groups) in the sixth and eighth semesters of the Bachelor of Design program at Tecnologico de Monterrey, Mexico, was assembled to use the Gencraft® tool in the details design stage of their projects. After the exercise, the students responded to a survey-type instrument to assess the tool's impact and potential in the design process. The analysis of the responses identified that most students in both groups agreed that the tool could have much value in the conceptualization or ideation stage because the generated images look like product renders. This research affirmed that the artificial intelligence tool used was perceived positively by the students in their learning process as valuable and facilitatory in product design. © 2024 Proceedings of the 26th International Conference on Engineering and Product Design Education: Rise of the Machines: Design Education in the Generative AI Era, E and PDE 2024. All rights reserved.