How much does a legislative seat cost?: campaign expenditures and elections in Mexico ¿Cuánto cuesta una diputación?: gastos de campaña y elecciones en México

With several elections at stake and limited resources, how do political parties allocate their expenses among their candidacies? And once the expenditure has been made, what is the effect of campaign spending on winning an election? This article examines these questions by utilizing an original database from the federal deputy elections in Mexico in 2021 and employing logistic regression models. The findings suggest a positive effect of expenditure on the probability of winning an election. This is relevant for understanding electoral strategies and potential conditions that affect democratic equity. © 2024 Colegio de Mexico, A.C., Departamento de Publicaciones. All rights reserved.