Association between publication time on social networks and engagement: A study of Mexican universities Asociación entre el momento de publicación en las redes sociales y el engagement: Estudio de las universidades Mexicanas
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© 2014, Universidad de La Sabana. All rights reserved.Universities are using social media increasingly as communication channels. However, not all universities seem to have a clear strategy that allows them to achieve a broader range. This study shows publication time can affect the impact of a publication. The authors compared the behavior of Fanpage managers to demonstrations of public engagement from the standpoint of their temporary activity cycles. A quantitative methodology was used, based on identifying outstanding publications among 31,590 publications by 28 Mexican universities.