abstract
- This paper presents a methodology for measuring the export potential of business organizations. The literature related to orientation exporting was reviewed to identify the key factors in export competitiveness. With this information a measurement test was designed and validated. After this, metrics for the evaluation of export competitivity were defined. Following this, an application of the methodology in a business sector was done. The results show 16 key factors integrated in the financial, internal processes, customers, learning and growth, and markets. These results are validated by a content validity rate of 0.91 and a reliability coefficient Cronbach's alpha of 0.97. Based on the results of this work, it is concluded that the proposed methodology is capable of measuring export competitive conditions for enterprises which can identify and prioritize opportunities for improvement.