College graduates face the major challenge of entering the labor market. In this process, a good digital identity can make the difference between getting the job or not. This study aimed to explore how this population perceives the concept of digital identity and the role attributed to the social tools in its construction. A qualitative methodology was implemented and 257 college students from a private Mexican university were surveyed. The results show that although college students give enough importance to their digital identity, they do not really made a great effort to improve it.