Perception and consumption of telenovelas and Ethnic Identity of male and female Indigenous University Students: The Case of un Refugio para el Amor Percepción y consumo de telenovelas e identidad étnica de universitarios y universitarias indígenas: El caso de Un refugio para el amor
Academic Article in Scopus
The mass media is a socializing agent of processes of identity redefinition. Here it is shown how certain content of telenovelas is re-signified and valued by indigenous university students, as well as the identification with it. Focus groups were organized, the results suggest that gender determines how the content of telenovelas is internalized and its link with the consciousness of being indigenous.