abstract
- © 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to propose an integrated theory to explain the effect of regional culture on high-technology micro and small (HTMS) firm outcomes. The integrated culture-social capital outcomes (CSCO) model examines the impact of culture on performance and evolution of HTMS firms through the mediating effect of intra-firm and inter-firm social capital. Design/methodology/approach: Theoretical insights from social capital and culture are combined with the results of previous empirical observations to explain cross-cultural differences in the performance of HTMS firms. The authors then propose the CSCO model as a means to integrate and advance theory building. Findings: The CSCO model explains the impact of culture on performance and evolution of HTMS firms through intra-firm and inter-firm social capital networks. Cultural context affects the performance of high-tech micro and small firms through the nature and structure of the networks involved in building and exploiting inter-firm and intra-firm social capital. Moreover, regional culture indirectly influences the balance between positive and negative effects of social capital on firm performance. These observations explain inconsistent findings from past empirical research and contribute to understanding the ¿embeddedness paradox¿ of social capital. Research limitations/implications: The present model is not comprehensive. It does not account for many contextual factors identified in organizational network and cluster literature that contribute to the development of HTMS firms. Future research should consider the relationships between the three dimensions of social capital and seek to test the model with rigorous data collection and analysis. Originality/value: While past studies focus on the direct relationship between regional culture and firm performance, this paper proposes the mediating effect of internal and external social capital between cultural context and firm performance. This proposal contributes to social capital and entrepreneurship literature and provides a potential explanation for inconsistent findings in past empirical research.