Play Lab was created by the School of Design and Architecture (EDA) in Tecnológico de Monterrey campus Querétaro, as part of a pilot education model called Semester i. Play Lab aims to bring industrial design and architect students together to tackle social challenges within a local community. It is a platform for social innovation, using play as a method for open experimentation, risk taking, and learning. Play was defined as a tool for activation, Play Lab was therefore a catalyst for positive social action in Mexican communities. A group of 23 students worked collaboratively with a community for one semester, starting in August 2016. The content of the traditional subject-based curriculum was transformed into learning modules which responded to the needs of a real social challenge.