Corporate social responsibility projects to supports multinational enterprises' reputation building efforts in Mexico Academic Article in Scopus uri icon

abstract

  • This paper aims to investigate how foreign multinational enterprises' (MNEs) corporate social responsibility (CSR) dealings in Mexico earn them positive acknowledgment as well as recognition in the host country setting. Through the lens of Mexico as a host country, this study illustrates MNEs' CSR approach in Mexico via utilizing leading company cases; such as, PepsiCo, Samsung, and Safran. Case resources for the paper are drawn from the CSR reports that are posted by the chosen MNE's quarterly communications and their CSR reports. This study offers a synopsis of related CSR literature and insights on CSR agendas being pursued by the aforementioned companies. The findings of the study stimulate CSR related discussions in international business and management fields; and, offer useful insight for the managers who are working in MNEs in Mexico.
  • © 2020 John Wiley & Sons LtdThis paper is aims to investigate how corporate social responsibility (CSR) dealings of foreign multinational enterprises (MNEs) in Mexico earn them acknowledgment as well as positive recognition in host country settings. Through the lens of Mexico as a host country, this study illustrates about MNEs' CSR approach in Mexico via leading company cases; such as, PepsiCo, Samsung, and Safran. Case resources for the paper are drawn from the CSR reports that are posted on the chosen MNE's quarterly communications and these reports CSR sections. This study offers a synopsis of related CSR literature and some insights on CSR agendas being pursued by aforementioned companies. As a result, it aims to interest scholars in international business and management fields; and managers, who are working in MNEs in Mexico.

publication date

  • May 1, 2022