Corporate social responsibility projects to supports multinational enterprises' reputation building efforts in Mexico Academic Article in Scopus uri icon

abstract

  • © 2020 John Wiley & Sons LtdThis paper is aims to investigate how corporate social responsibility (CSR) dealings of foreign multinational enterprises (MNEs) in Mexico earn them acknowledgment as well as positive recognition in host country settings. Through the lens of Mexico as a host country, this study illustrates about MNEs' CSR approach in Mexico via leading company cases; such as, PepsiCo, Samsung, and Safran. Case resources for the paper are drawn from the CSR reports that are posted on the chosen MNE's quarterly communications and these reports CSR sections. This study offers a synopsis of related CSR literature and some insights on CSR agendas being pursued by aforementioned companies. As a result, it aims to interest scholars in international business and management fields; and managers, who are working in MNEs in Mexico.

publication date

  • May 1, 2022