Build for fame, buy for fortune and borrow for friends: Growth strategies and SMEs¿ performance in Mexico

© Journal of Global Business and Technology, Volume 16, Number 2, Fall 2020.We researched and analyzed the relationships between growth strategies and the performances of SMEs. There are external factors that influence the relationship between growth strategies and performance, as well as modify the way firms behave and how the strategies and performance relate to one another. Therefore, we are including in the study the analysis of the moderator effect of interfirm trust, as perceived by CEOs, due to its role affecting the relationship between the two variables previously mentioned. The present research provides empirical evidence about different growth patterns and firms¿ performance and how they can be analyzed through the scope of the Resource-Based View, as well as the moderator effect of interfirm trust; identifying the existence of three different growth strategies in a sample of selected firms and the effect trust has over their relationships with performance.