abstract
- © 2020 by IGI Global.Universities, in their role of training and transforming people, play a key role in generating sustainable citizens to be agents of change by solving social and environmental complexities and safeguarding the future of generations. This chapter sets out the new challenges and trends of incorporating education for sustainable development into the business area, particularly in the subjects of Accounting and Finance. The incorporation of sustainability in the curricular map of universities can be implemented through curricular and university orientation. Both strategies are indispensable to generate a successful adoption in the curricula. Different conceptual frameworks on sustainability teaching are developed and pedagogical strategies are proposed to implement better learning practices.