abstract
- Crowdfunding in Mexico constitutes an adequate alternative for financing business initiatives and projects at an early stage, since the electronic means through which this alternative is developed, substantially reduce the entry and operating costs of the anchoring platforms. In this context, the focus of this research is to evaluate the decision making of individuals when investing in a project, determining if it is carried out based on herd behavior. Consequently, it is expected to determine the relationship between the decision to select a crowdfunding investment project and the number of investors already integrated into the project. © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.