Green Virtual Enterprise Broker: Enabling Build-to-Order Supply Chains for Sustainable Customer-Driven Small Series Production
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Global businesses are moving towards 'glocalization' and 'mass-customization' strategies to serve in a more personal and sustainable way their customers. Advances in ICT and green manufacturing technologies are enablers of this phenomenon. This paper explores a new business model, and its related supply chain model, the Green Virtual Enterprise Broker, which is fully customer-driven and aware of the environmental footprint of products and services to serve customized and small series production demands. © IFIP International Federation for Information Processing 2014.