Communicating the Value of Digital Transformation Within Manufacturing Firms Chapter in Scopus uri icon

abstract

  • Digital Transformation provides both value creation and co-creation opportunities within manufacturing firms, enabling these to develop new and more efficient `digitally-enabled¿ value propositions. However, there remain notable gaps in communicating these digital opportunities (value) throughout a firm, creating barriers to justifying (digital) transformations, and limiting their adoption. This paper aims to explore this gap using input from industrial case studies and to create a framework that recognises relevant metrics to identify and communicate digital value. The findings highlight the importance of translating metrics between the different levels of a firm and communicating visually these to better appreciate the new digitally-enabled value (co-)creation process(es). © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.

publication date

  • January 1, 2023