publication venue for
- Is the advertisement policy for dual-channel profitable for retailing and consumer service of a retail management system under emissions-controlled flexible production system? 2024
- Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. 63. 2021
- Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico. 42:78-87. 2018
- Retailing in today's world: Multiple channels and other strategic decisions affecting firm performance. 34:261-263. 2017