publication venue for
- Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers. 26:406-423. 2021
- Childhood memories affecting brand loyalty and consumption behaviour among adult consumers. 23:400-420. 2020
- Marketing strategies for start-up enterprises: Conceptual framework to analyse business performance through cross-sectional metrics. 21:238-258. 2020
- Brand literacy and knowledge transfer process: Analysis of purchase intentions among consumers in Mexico. 16:302-323. 2018
- Leadership and CSR driving frugal and reverse innovations: A conceptual framework for SME-MNE partnerships. 17:417-436. 2018
- Drivers of consumer attitudes towards online shopping in the Indian market: Analysis through an extended TAM model. 13:326-343. 2017
- Drivers of consumer attitudes towards online shopping in the Indian market: Analysis through an extended TAM model. 13:326-343. 2017
- Organisational players' role in CSR: A study of qualifying performance determinants of non-governmental and public sector organisations. 12:363-376. 2017
- Organisational players' role in CSR: A study of qualifying performance determinants of non-governmental and public sector organisations. 12:363-376. 2017
- Research framework for analysing consumerism in Mexico towards renewable energy products. 9:396-414. 2015
- Consumer preferences for green power in Mexico. 8:210-224. 2014