publication venue for
- Impact of leadership on decision-making in start-up enterprises: qualitative perspectives to organisational performance. 25:432-458. 2021
- Impact of referrals on buying decisions and cognitive behaviour among aging consumers. 21:118-138. 2020
- Organisational performance and growth in start-up enterprises: Analysis of leadership patterns and functional perceptions. 22:516-541. 2020
- Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico. 12:386-412. 2017
- Dynamics of disruptive innovations in outperforming global brands: A study in Mexico. 11:1-15. 2017