Noriega-Vázquez, Ma Alejandra

Alejandra Noriega is a Professor of Marketing and International Business. She joined the Monterrey Institute of Technology and Higher Education in 2002. She holds a Master´s Degree in Marketing and an A.B. in International Business from the Monterrey Institute of Technology and Higher Education Campus Queretaro. Her research and teaching interests focus on international marketing, branding and international business. She currently teaches Consumer behavior and International Business classes in the "Marketing and International Business" programs. She took part as main contributor to the international edition of the prestigious book titled "International Marketing" written by Czinkota & Ronkainen, that will be published in Mexico and many other countries in Latin America. Currently she is a contributor to the international edition of the book titled "Global Management". She also works as a consultant in Marketing Strategy and Branding.