Porcayo-Domínguez, José Antonio

José Antonio Porcayo, better known as Pepe Porcayo, has spent two decades building communication from two fronts: as someone who produces, ventures, and exhibits, and as someone who trains those who will do the same. A strategic communicator, professional photographer, and academic director, his career integrates the creative industry, entrepreneurship, and higher education into a profile that understands communication from both sides the practitioner's and the educator's. A Communication graduate from Tecnológico de Monterrey, he began by founding his own communication and audiovisual production firm (2005 2010), serving educational organizations including his Alma Mater , businesses, and the public sector. His first engagement with educational institutions came from the operational side: real clients, real deadlines. That foundation was further shaped by consumer service ventures that sharpened his sensitivity toward user experience and commercial execution. Alongside this, he built a rigorous career in professional photography product, editorial, and Still Photography in film, theater, fashion, and public campaigns. His images have been exhibited in galleries, museums, and art auctions. The fusion of strategic and creative work is what brought him back to his Alma Mater when he was invited to serve as Program Director of the Communications undergraduate program a role he has held across two campuses within the Tecnológico de Monterrey system, delivering concrete results: enrollment growth, improved graduate employability, and a stronger sense of belonging among students. For three years he coordinated the concentration in Advertising, Creative Strategy, and Production, designing its curricular architecture, engaging industry partners, and leading faculty teams. He has also taught courses in social media, film studies, cinematography, project integration, and advertising photography. His most recent project illustrates how he operates: in 2024 he led the audiovisual production of a concert featuring a Jalisco philharmonic orchestra at the Teatro Degollado, with 180 musicians on stage. The project required coordinating creative, academic, and administrative teams, collaborating with the Music Technology and Production undergraduate program, and delivering a technically rigorous product with significant reputational impact for the institution. Today, José Antonio directs his work toward projects that bridge the creative industry and talent development: program leadership with meaningful impact, high-level institutional production, or initiatives where narrative strategy and creative execution are equally demanded.