I'm a doctoral candidate in Mass Communication at the University of North Carolina, Chapel Hill. I hold a Master in Media Studies at the New School for Social Research. My scope of study concentrates on theories of film and film language as well as the analysis of culture industries through a mixed-methods perspective, both ethnographic and textual, to study representation, identity, consumption, production, and regulation of cultural artifacts, practices, and discourses.
I began my academic career at Tecnológico de Monterrey, State of Mexico Campus, where I was the Coordinator of Cultural Television at the Media Center from 1990 to 1992 and taught media production. I worked in the production of animation and documentaries at CCC of America in Los Angeles, California, from 1992 to 1993. In 1995 I began working at Tecnológico de Monterrey, Mexico City Campus, where I was the Director of the Media Center (January to June 1995), then Chair of the academic Department of Communication & Journalism (July 1995 to August 2001), and Dean of the School of Humanities and Social Sciences from September 2001 to July 2002.
Currently I'm the Chair of the BA in Communication & Digital Media and work as professor at the academic Department of Communication & Digital Arts where I have taught Semiotics, Discourse Analysis, Film Language, Audiovisual Language and Narrative, Audiovisual Production, Media Design and Production, Documentary Video Production, Film Production, Mexican Cinema, the Seminar in Media Research, the Seminar in Cultural Industries, and I'm preparing the Seminar in Film Theories.
I am member of the International Communication Association (ICA), the Latin American Studies Association (LASA), the Mexican Association of Film Theory and Analysis (SEPANCINE), and of the Mexican Association of Visual Semiotics Studies (AMESVE).