Barahona-Abreu, Karla Guadalupe

Bachelor¿s and Master¿s degrees in Marketing from Tecnológico de Monterrey. I have worked as a faculty member and as Head of the Academic Marketing and Analytics Department since 2011, managing approximately 40 part-time professors. I am currently pursuing a Doctorate in Administrative Sciences at EGADE. My main interests lie in Consumer Behavior and Neuroscience. I have participated in programs such as MEM (Mejores Empresas Mexicanas), Entrepreneurial families and Global Classroom, among others. Actively connected with the industry, I have served as a Judge for the Effie Awards, Effie College, and the Best Branding Awards. I teach courses in both English and Spanish, and also serve as an Admissions File Evaluator and Mentor for the *Líderes del Mañana* program.