Enriquez-Morán, César

Bachelor in Business Administration and Finance from the Universidad Panamericana, majoring in Marketing from the same institution; Creativity and a graduate degree in Marketing from the University of Texas A & M; an MBA from Central Michigan University and a master's degree in Interior Architecture from the Universidad del Pedregal Motolinia where he graduated with the best average of generation; Master Enríquez, has over 20 years of experience in advertising, marketing, trade marketing and digital media, in executive and managerial positions; in multinational and local companies are like Colgate Palmolive, Gillette (now P & G), BDF Nivea, TV Azteca, Berol and Reckitt Benckiser. Among his major achievements are the conceptual development and launch in 2002 of the Original TV Azteca Reality Show named La Academia as director of marketing, which broke the record of audience and sales on Mexican television. As marketing director in Berol, he successfully launched the first Mirado brand training pencil for children and patent registration of the duo pencil. He has been responsible for several product launches in the Mexican market and Latin American within which we can highlight the Gillette Series and Satin Care lines, the redesigning of the Mennen babies line, the launch of Nivea Soft, Sharpie, Vanish Whites and Woolite, among many other. Since 1996 he is professor in both the Universidad Panamericana and more recently at the Tecnológico de Monterrey, where he teaches subjects related to marketing, digital networks, creativity, advertising and promotion. He is currently director of marketing for Grupo Estrella Blanca, lecturer, and consultant to several SMEs, fixed columnist for Forbes Magazine Portal Mexico and serves as Founding President of the American Marketing Association for Chapter Mexico City; that after more than a year of planning and negotiations, achieved in April 2013 opening chapter, which becomes therefore the first international professional chapter of the AMA outside the US and Canada, which brings benefit to Mexican marketer, the first international organization to focus the individual and not companies, that encourages learning, relationship and individual advancement to have world class marketers.