Guerra-Leal, Eva María

Eva María Guerra Leal is currently Director of the MBA and the EGADE - UNC Charlotte MBA in Global Business & Strategy program at EGADE Business School, Monterrey office. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle. Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management and business intelligence. Which in turn, have led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research and consulting. Dr. Guerra also participated in the design of training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of professors, and teaches online graduate courses and continuing education programs. Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation and the Center for Financial Access, Inclusion and Research (FAIR). Likewise, her extraordinary work and outstanding academic background as Ph.D. in Business Administration has been distinguished on several occasions with the Intellectual Vitality, Service and Leadership award.