Zárate-Galván, Karen Mayela

Director of the Marketing Program at Tecnológico de Monterrey Campus León ¿ Bachelor's Degree in Marketing (2014) Tecnológico Monterrey and Estudios Superiores de Monterrey ¿ Master's Degree in Advertising and Strategic Marketing (2016) Universidad de Lasalle Bajío ¿ Specialization in Marketing (2023) North Carolina University ¿ Certified in Visual Merchandising Retail (2012) ITESM ¿ Certified in Visual Merchandising Retail (2012) ITESM ¿ Certified in Digital Marketing (2021) Alibaba Karen Zárate has had a distinguished career as a teacher and marketing director specializing in brand creation and management. She is currently the Director of the Marketing Program, as well as being part of the ConKnua Education Instructor Corps for Live Programs, all at TEC de Monterrey. She has previously worked in the footwear industry as a Commercial Advisor at ANPIC, Marketing Manager at Calzado Dogi, and Editorial Director of People and Shoes magazine. and in 2015 she launched her marketing agency ¿Magnolia¿ and ventured into the world of business consulting on marketing issues, including Condorin, Lyard, Mom to Mom, among others. She has a certification in Visual Merchandising and Retail and a certification in Digital Marketing from the multinational company Alibaba. She has taught at the professional level at several universities and currently teaches full-time at TEC de Monterrey, specializing in subjects such as Building Solutions for the Market, Competitive Market Definition, Market Discoveries for Strategy Development, Market Strategies and Differentiation, Exploratory Market Intelligence, and Advanced Market Analytics and Intelligence, among others. In addition to being a professor and designer of training units for the TEC21 model, she is also a designer and implementer in the ¿Sportainment¿ Semester i. She was recently a VIP guest lecturer at the University of the Americas (UDLA) in Quito, Ecuador, specializing in master's students in Brand Management. She has published a book called ¿Nació de un Verso y el Amor¿ (Born of a Verse and Love), Editorial Palibrio, and has a specialization in Marketing from North Carolina University. LinkedIn: karenmzarateg