Pérez-Mata, Donají

Specialist in Strategic Marketing, Innovation, and the Application of Artificial Intelligence in educational and business environments. With more than 25 years of experience in marketing and 15 years in innovation, I have advised companies in sectors such as retail, manufacturing, financial services, healthcare, and education, developing comprehensive strategies that combine market analysis, digital optimization, and the strategic use of AI to create innovative solutions. Currently, I serve as Associate Director of the Business Division at Tecnológico de Monterrey, Campus León, a key role to ensure the academic excellence of our students through faculty coordination and the implementation of strategies that enhance educational quality. In addition, I am a mentor of innovation cells in the Tec Beyond program, an initiative that fosters business, family, and organizational development by promoting a Culture of Innovation. My lines of educational innovation focus on experiential learning and the inclusion of generative artificial intelligence in teaching¿learning processes, integrating practical methodologies so that AI is not only used as a tool but as a resource that strengthens critical thinking, creativity, and the ability to generate differentiated value propositions.