Herrero-Corona, Luis

Dr. Luis Herrero Corona has more than 25 years of experience in the industry. His career spans from political consulting to market research for global companies in the health sector. Dr. Herrero Corona holds a Doctorate in Communication and Strategic Marketing from Universidad Anáhuac México, where he received honorable mention for his thesis on public opinion measurement methodologies. He also holds a Master's in Business Administration from the University of Texas at Austin. Throughout his career, he has led innovative projects in data analysis, developing methodologies that have transformed the way public policy effectiveness is measured and market trends are interpreted. His experience ranges from designing complex surveys to implementing advanced multivariate analysis and predictive modeling techniques. Dr. Herrero Corona is a recognized leader in his field, currently serving as the National Representative of Mexico to the World Association for Public Opinion Research (WAPOR) and former coordinator of the Public Opinion Committee of AMAI. Additionally, he is the exclusive representative for Mexico of the Gallup International Association. His focus on integrating quantitative and qualitative methods, along with his experience in applying emerging technologies in research, positions him as a reference in the evolution of market research and public opinion methodologies.