Ruiz-Cabrera, Raúl Jaime

I'm Professor of Marketing, Innovation, and Strategy at ITESM in face-to-face (ITESM) as well as in on-line courses (VPL). I'm also Visiting Professor at Universidad Americana de Managua, project coach at Esfera de Innovación (EITI) and participate in consulting and executive education projects in national and global companies. Besides my academic job, I'm coordinate the Major programs of the Marketing and International Business Department, represent ITESM in the technical council of the EGEL-Mercadotecnia at CENEVAL, and participate as Coach in the Mejores Empresas Mexicanas project, a joint effort of ITESM, Banamex, and Deloitte. Since 1990, I've worked as Full-time and Part-time Professor at ITESM, EGADE, Virtual University, and Tec Milenio and as Visiting Professor at Tulane University and other universities in Central America. I was Chair of the Marketing Department (2009-2010), National Associate Coordinator of the Marketing National Academy (ITESM), Coordinator of the MBA's faculty (VPN), and member of the Master in Marketing (EGADE) program. I worked on the design of the curriculum of the Marketing and Advertising programs at ITESM, the Marketing program at Tec Milenio, and the MBA at the On-line Programs Vice rectory. In 15 years of professional work, I was National Subdirector at Grupo Reforma, Newsroom Manager at Periodico El Norte, Stores manager at LAMOSA, and Commercialization Manager at Banco del Atlántico. I studied a Bachelor in Business Administration and a Master in Administrative Sciences at ITESM, and a Master in Management and a PhD with specialization in marketing at Tulane University. Besides, I'm an international Executive, Life, and Team Coach, certified by International Coaching Community (ICC) in London.