selected publications
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academic article in scopus
- The transparency dilemma: How AI disclosure erodes trust. Organizational Behavior and Human Decision Processes. 2025
- When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?. Journal of the Association for Consumer Research. 2024
- If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. Journal of Experimental Psychology: Applied. 25:162-176. 2019
- Brand-aid. Journal of Consumer Research. 44:673-691. 2017
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chapter in scopus