Fagundes,Ligia

Ligia Fagundes is a professor at the ITESM Business School, in the area of ¿¿Marketing and Analysis, Campus Monterrey, Mexico. Graduate in Business Administration and Management (emphasis in international trade), with an MBA in Marketing from the Complutense University of Madrid, a Master's degree in Social Communication from UMESP and a PhD from the University of São Paulo. She is a Marketing and Communication consultant, as well as a researcher in the area of ¿¿Omnichannel, Consumer Behavior and B2B Marketing. She has extensive experience with applied technologies in the industrial and consumer sector -new products and the implementation of new customer interaction platforms (e-commerce, digital marketing), being responsible for several innovation projects and business models in sectors in which she has worked. She has more than 20 years in Marketing Leadership, Market Development, and Innovation for Latin America, working in various multinationals with several success stories. https://www.linkedin.com/in/ligiafagundes