Castelltort-Delgado, Rafael

Rafael Castelltort is a Co-founder and CEO for Social Piper, a social media management platform for small businesses. He has more than 15 years of experience leading and implementing e-Commerce platforms for both Walmart de Mexico y Centroamérica and Organización Soriana the two major retailers in Mexico. As Head of E-commerce for Organización Soriana, he developed and implemented the omnichannel strategy and e-Commerce business unit of the company. Under his leadership, Soriana was the first retailer in Mexico to implement an MVNO as part of the omnichannel strategy where mobile had a primary role to attract and increment the customer base. Before joining Organización Soriana, Mr. Castelltort was e-Commerce Director of Walmart de México y Centroamérica. During his tenure in Walmart, he implemented the first moble app for Groceries home delivery in the Mexican Market for Superama Format and had a key role on the implementation and launch of www.walmart.com. He also was responsible for membership & customer adquisition of Sam's Club. Mr. Castelltort has a bachelor's degree in industrial engineering by the Universidad Iberoamericana in Mexico City, Mexico and an MBA of ESADE Business School in Barcelona Spain. He also has work experience in telecommunications and financial sectors.