Arévalo-Luna, Martha Isabel

Martha Isabel Arévalo Luna holds a Bachelor's degree in Marketing and a Master's degree in E-commerce from Tecnológico de Monterrey, as well as a Master's degree in Psychology from Universidad Tecnológica de México. She is currently a doctoral candidate in Administrative Sciences with a specialization in Marketing at EGADE Business School. Throughout her 24-year career at Tecnológico de Monterrey, Martha has held various roles across the Guadalajara, Sonora Norte, Santa Fe, and Estado de México campi, including Career Director, Department Director, and Coach in the Best Mexican Companies program. In her current role as Director of the Academic Department of Marketing and Analysis at Tecnológico de Monterrey, Campus Guadalajara, Martha focuses on recruiting and training the best professors to deliver impactful classes to her students. Her areas of expertise include market research, consumer behavior in retail, applied neuroscience in marketing, and sustainable fashion. Additionally, Martha has a strong background in integrative therapies, allowing her to approach education from a holistic perspective. Martha is recognized for her innovative approach and her ability to integrate traditional knowledge with contemporary marketing practices, always striving for the comprehensive development of her students and colleagues.