Andrade-Baños, Alejandro

Alejandro Andrade Baños has 19 years of experience within the Monterrey Technology System, currently he is a professor at Media and Digital Culture Department, in the School of Humanities and Education, Western Region. Professor Andrade's specialty is video and film production, focused on the technology applied to sotrytelling; this means, the teacher dominates the aspects of lighting for cinematography; conformation of the image through the sensor of a still image camera and cinematic camera; workflow and administration of a video editing project. Mr. Andrade has more than six years working immersively with AVID Media Composer (worldwide film industry standard), from whom it obtains user certifications, Advanced Editor and Certified Instructor. Currently is working on the re certification as Instructor. On the other hand, it also manages and processes digital still images within the Adobe Creative Cloud package. Professor Andrade was in charge of the Center for Arts and Digital Realization, the equivalent to the Media Center of the vast majority of the campi where the infrastructure for the Communication and Digital Animation programs is located, both programs are part of the Creative Studies Entry in the new Edutational Model (Tec21). Among its main responsibilities were the administration of investments in equipment for the entity, as well as the correct operation and operability of the spaces and labs to guarantee the positive experience of the teaching roster and the students who use the work spaces. Within the Tec21 educational model, Professor Andrade is member of the AV1001B Visual Storytelling Educational Unit design team, of which he is the transfer and teaching leader in the Western Region of Tecnológico de Monterrey.