Andrade-Baños, Alejandro

University professor, communication strategist, and digital media specialist with more than 25 years of experience in audiovisual production, documentary narrative, screenwriting, and digital storytelling, as well as more than 16 years of teaching experience at Tecnológico de Monterrey. I currently serve as Professor in the Department of Media and Digital Culture and as Communications Leader for the School of Humanities and Education in the Monterrey Region. I have led institutional positioning strategies at both the national and regional levels, multichannel campaigns, student recruitment projects, and audiovisual content initiatives that connect academia, the creative industries, and digital culture. I have also promoted institutional projects that link academic training, educational innovation, and professional practice. My experience encompasses teaching, the design of Tec21 educational units, academic coordination, and the development of communication initiatives aimed at strengthening academic programs, faculty visibility, and student engagement. I have fostered partnerships with U.S. universities such as USC, NYU, Columbia University, the University of Washington, and Arizona State University, as well as with film industry companies such as Arri, Panavision, Mole-Richardson, and DreamWorks. I have also established professional connections in New York with media organizations such as NBC and Telemundo. Since 2025, I have strengthened my professional profile in generative artificial intelligence from an ethical and creative perspective, earning certifications from the University of Michigan. My professional interests focus on integrating technology, narrative, culture, and learning to design formative experiences with a humanistic approach, future-oriented vision, and ethical commitment, aimed at strengthening students communication, creative, and leadership skills.