I enjoy challenges and innovation. Since I started as a professor at Tecnológico de Monterrey, I have participated in all the changes that have taken place in the academic field. I believe education is the foundation of a country's success, so my vocation has focused on improving it. I specialized in Entrepreneurship during my doctoral studies and have educated entrepreneurs for over 30 years. As a result, I am interested in deepening my research and creating programs that promote entrepreneurship among them. For ten years, I organized the participation of our Monterrey Campus students in the entrepreneurship competition at San Diego State University (1995-2005) and, for another ten years, in the Global Partnership Week entrepreneurship competition at Virginia Tech (2009-2019). For the latter, I created the Business Challenge Contest (the first entrepreneurship contest in English at Monterrey Campus).
I have also worked closely with national and international companies through continuing and executive education on entrepreneurship, strategy, coaching, leadership, corporate governance, etc., achieving an NPS score of 100. I am currently an active member in the U.S. of the Academy of Management (Entrepreneurship Chapter), USASBE ("Diversity and Gender"), and ISBE (UK). In the past year, I have served as Vice President Co-Chair Elect of the Gender and Minorities Group at USASBE, and I am currently part of the organization for the 2025 conference. I have been an advisor for the technology section of Grupo Reforma (El Norte newspaper), advisor for the Women ExaTec group, and advisor for the AMMJE (Mexican Association of Women Entrepreneurs) San Pedro chapter. I am part of the group of professors promoting artificial intelligence in the classroom and receiving support from CEDDIE (AI Summit) in this transformation.
I have received international awards such as the Outstanding Paper Award by Emerald (2011), the Presidential Best Academic Paper Award (2023), and Best Paper in the Leadership Section at the ACACIA Congress (2024). I was awarded the FRISA Foundation Professor Award for being one of the four professors with the most awards in the 25-year history of the competition. I have participated as a speaker at INCMty since its inception in 2013 and at international conferences. I have been a visiting professor at Baylor University and San Diego State University in the USA; Universidad de Talca and Universidad de Antofagasta in Chile; and CESA and Universidad Javeriana (Colombia). Through the Global Shared Learning Classroom program, I established collaborative ties between Tecnológico de Monterrey and Babson College (2005) and the University of Houston (2022-2022); with the latter, we worked on the Global Sharing Classroom project for the Strategy course.
I transferred the TEC Entrepreneurship Model to Colombia, Chile, and various universities in Mexico (1995-2009), serving as instructor and designer of the model. Similarly, I have designed national entrepreneurship programs with the Ministry of Economy (1998 and 2009), and within TEC, I participated in the redesign of teaching practices (2000, 2006), and in the design of TEC21 (since 2014), particularly in the Family Business, Sustainability, and Legacy concentration and the capstone module of LAET on Family Business Institutionalization. I have established partnerships with industry partners such as Super Salads, MOBO, EPICLAND, Transportes Peñón Blanco, MERCO, Empaques y Embalajes Ecológicos (FORM), Garza Ponce Real Estate, Grupo Roli, LEGEM Attorneys at Law, among others, for challenges for LAET students and other programs.
Since 2017, I have been a Full Professor at the School of Business, reaffirming my tenure in 2023. Additionally, I was the Director of Faculty Development (Center for Business Development 2004-2005) and, since 2011, the Director of the LAE program in its various versions: LAE06, LAE11, LAE16, and LAE19; the latter is now known as LAET.