selected publications academic article in scopus The determinants of socioemotional wealth and the family firm¿s outcomes. International Journal of Entrepreneurship. 20:16-32. 2016 How local/global is your brand? A technique to assess brand categorisation. International Journal of Market Research. 58:795-814. 2016
education and training Industrial and Systems Engineer, Tecnológico de Monterrey Master's Degree in Business Administration, Tecnológico de Monterrey PhD in Creation, Strategy and Business Management, Universidad Autónoma de Barcelona