Doctor in Business and International Relations for the Universidad Autónoma de Madrid (2011). Doctor in Management Sciences from Universidad Nacional Autónoma de México (2009) with a thesis on knowledge management in Mexican SMEs. He received a Master's Degree in Communication, specializing in planning and research at Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO) (1988), as well as a Bachelor degree in Communication Sciences at the Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Campus Queretaro (1986).