abstract
- Energy literacy is described as the public understanding of energy from both the affective and behavioural aspects. The idea of energy literacy gained momentum in the 1970s but thereafter dwindled continuously. Thus, efforts to appropriately identify and measure energy literacy characteristics have increased worldwide over the last two decades. This study administered a questionnaire to a sample of Mexicans who participated in several energy-related massive open online courses (MOOCs) to measure the extent of their energy literacy. Results revealed that participants expressed elevated concern about acting for energy conservation, but differences were noted based on variables such as gender, participant profiles, and climatic regions. The correlations between the instrument subscales (affective, behavioural, and cognitive) differed in various degrees across regions from the findings of other studies. This study offers fresh insights into energy education by observing new variables (i.e. participant profiles) in a Mexican sample of adults. Thus, it reinforces scholarly efforts to consolidate a theory of energy literacy. © The Author(s) 2025.