abstract
- © 2016, Emerald Group Publishing Limited.Subject area: The subject area of the case study is strategic management with emphasis in stakeholder satisfaction and added value and business performance. Study level/applicability: The case study illustrates the challenges of business dynamics in an emerging market. It is applicable, especially, for undergraduate and graduate students in management studies. Case overview: The case of LPCI Insurance Company in Mexico illustrates the challenges that firms face when doing business in an unstable, rapidly changing environment. Conflict-affected areas pose significant threats and opportunities for firms; it is, however, up to the firm to decide whether to avoid change and risk or to design and execute effective strategies to tackle such external issues. The case has been developed in a narrative way as to demonstrate the intricacies of internal incidents and board meeting discussions, which lead to strategic planning and decision-making. Expected learning: outcomes It is expected that students enhance their awareness of businesses¿ role in the protection of Human Rights as a key factor in their engagement in corporate social responsibility and achievement of objectives. It is expected that students also increase their awareness of the implications of operating in a conflict-affected area in emerging markets. Also, it is expected that students learn that doing business effectively requires a holistic approach to business dynamics. Supplementary materials: Teaching notes. Subject code: CSS 11: Strategy.