abstract
- © 2019 Universidade do Vale do Rio dos Sinos. All rights reserved.This paper presents a dissertation about the development of design in Mexico from the point of view of the approaches that its actors have had over time in the search and definition of a regional and authentic identity. The narrative examines the influence of different contextual variables and focuses its attention on the historical dichotomy still in force, between the vernacular cultural heritage and the valuation and appropriation of foreign elements; between the approach to the value of tradition and the promise of innovation as a goal, platform on which the foundations of advanced design emerge.