abstract
- Regardless of the form it takes, social value creation is a condition of social entrepreneurship. Sustaining and scaling that social value would depend not only on the capabilities of the social entrepreneur, but also on those of the organization. To achieve this, social entrepreneurship ventures may adopt different types of business models with distinct features to those of for-profit ventures. The driving question of this case study is what are the characteristics of business models for scaling social value in a sustainable manner? To answer this question, we conducted an overview of the relevant literature on business models to create social value at the Bottom of the Pyramid (BoP). The purpose was to identify the diversity of approaches to social entrepreneurship business models. We then conducted a case study analysis of the YOU Foundation, reporting on how this social venture looks for long-term sustainable solutions in healthcare affordability for Nepalese cancer patients at the BoP. Healthcare delivery at the BoP is of particular interest, as it is not widely analyzed in the social entrepreneurship literature, and there is still a gap in the extant literature on the business model logic of how social ventures create value for stakeholders in this sector of society.