Evolution of Deepfake: semantic fields and discursive genres (2017-2021) | Evolucion del Deepfake: campos semanticos y generos discursivos (2017-2021)

© 2022 Scientific Association Icono14. All rights reserved.The present study aims to carry out an analysis of the evolution of the semantic fields and discursive genres of deepfake since its appearance in 2017 and until 2021. The research is based on a bibliographic review of specialized dissemination, informative, theoretical, and scientific articles on deepfake, based on a longitudinal analytical-synthetic methodology in three phases between 2017-2021, where the narrative assessment of the SANRA Scale is applied. The study identifies the dominant semantic fields and discursive genres of deepfake, as well as the evolution of its beneficial and criminal uses. The study reveals a progressive discursive evolution in which new semantic fields and discursive genres of deepfake emerge, with a tendency towards beneficial uses and not only criminal ones in the sphere of the audiovisual industry, activism, experimental art, commercial uses, medical, advertising, propaganda, and education, among others.