abstract
- This article explores the phenomenon of identity assumption on social media and the influence that artificial intelligence (bots) has so that external agents can take advantage of the vulnerable moments of various individuals. The subject is approached from the perspective offered by Jacques Lacan's and René Girard s studies, following the path of media ecology. The research is based on analyzing the phenomenon of manipulation on Twitter around the case of the migrant caravan of 2018 and the spread of hate speech.