The Future of Business Education: Integrating Technology and Pedagogy to Enhance Business Analytics - A Case Study in Innovation Academic Article in Scopus uri icon

abstract

  • Nowadays, the effective integration of emerging technologies in the business and educational sectors has become a key factor for competitiveness and growth in the digital transformation era. Therefore, educational innovation has gained significant relevance in transforming educational systems worldwide due to rapid technological advances and the need to adapt new teaching approaches. Technological trends have revolutionized higher education, including business postgraduate programs, although the latter have needed to be studied more despite their expansion. However, postgraduate studies are crucial in advancing society and developing highly skilled individuals in their field. In this context, the study analyzed three technological tools used in a Business Analytics postgraduate course: AI-generated videos, a virtual gallery, and business simulators. The perception of students regarding the integrity, clarity, relevance, extent and ease of use of these innovations was collected. The results of this study reveal that incorporating technological tools such as AI-generated videos, immersive environments, and business simulators positively impacts students¿ academic performance. Results showed that students who used these technological tools achieved higher grades and considered them comprehensive, clear, and appropriate. This study highlights the ongoing importance of technology in higher education and its potential to enhance learning in various educational disciplines. © 2024 Copyright held by the owner/author(s).

publication date

  • December 6, 2024