abstract
- This chapter presents the advantages of using technological advancements such as artificial intelligence (AI) tools to enhance the traditional decision-making process of an accountant in the area of reporting and analysis. Throughout the chapter, the reader will discover a wide array of applications that the AI ecosystem (roboadvisors, virtual assistants, chatbots, etc.) offers to simplify data analysis and improve tactical decision-making for targeting new paths of growth for any company. It tells the success story of an accountant who was promoted to chief accounting officer (CAO) by enhancing the vision of the firm¿s path of growth through the use of AI tools, based on real data. AI will not replace professional accountants; on the contrary, with the help of AI, accountants can give strategic insights to improve the financial welfare of any firm by providing innovative data analysis faster and allowing the accountant more time to digest the analysis and provide better and informed tactical decision-making to target a newer vision of the company in the short and long term. © 2025 by IGI Global Scientific Publishing. All rights reserved.