Consumer Relationships With Brands Book in Scopus

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Overview

authors

• X,Rajagopal

status

• published 

publication date

• January 1, 2019

Identity

Digital Object Identifier (DOI)

• https://doi.org/10.4018/978-1-5225-9282-2.ch0010

Additional document info

has global citation frequency

• CitationCount for Consumer Relationships With Brands  Global Citation Count

start page

• 199

end page

• 211