abstract
- Innovation and sustainability may go hand in hand in a business, but this coupling can vary from one business to another and from one society to another. This chapter focuses on how this coupling within businesses differs around the world, specifically among Latin America, the more traditional region, and the more modern region. Innovation and sustainability are ascertained in a globally representative survey of businesses around the world and are found to both be higher in Latin America than in the more traditional and more modern regions and that innovation and sustainability are coupled. The coupling is similarly tight in all three regions. The findings contribute to an account of innovation and sustainability within businesses around the world. © The Editors and Contributing Authors Severally 2025.