abstract
- © Springer International Publishing AG 2017.Most of the information about Big Data has focused on the technical side of the phenomenon. This chapter makes the case that business implications of utilizing Big Data are crucial to obtain a competitive advantage. To achieve such objective, the organizational impacts of Big Data for today¿s business competition and innovation are analyzed in order to identify different strategies a company may implement, as well as the potential value that Big Data can provide for organizations in different sectors of the economy and different areas inside such organizations. In the same vein, different Big Data strategies a company may implement towards its development are stated, as well as insights on how enterprises such as businesses, non-profits, and governments can use data to gain insights and make better decisions. Current and potential applications of Big Data are presented for different private and public sectors, as well as the ability to use data effectively to drive rapid, precise and profitable decisions.